In 2009, a serial production house called ShashiSumeet Productions started its journey with the launch of the serial Sajan Ghar Jaana Hai.The organization, that has been the dream of writer Shashi Mittal and writer-director Sumeet Mittal, looked to break into a section which was dominated by just two to three entertainment production companies. Sumeet Mittal shifted to Mumbai in 1998 and started his journey being an actor. With his effort, he continued to launch their own production house. On the other hand, Shashi Mittal, married to Sumeet, was a homemaker. But soon she discovered her passion for writing and started writing scripts.
But this production house was determined to create a difference. They wanted to change the monotonous saas-bahu serials that the audience had been fed with fresh and relatable concepts. They adapted to new age media and understood the wants of the young audience. They tasted success with Diya Aur Baati Hum.The show that is the top Hindi serial in India today became an instant hit thanks to its unique content. Imlie Today Episode For the first time it showed a husband who wanted his wife to be much more educated than him. The show struck a chord with the audience and soon ShashiSumeet Productions tasted success. The production house in addition has produced shows for channels like Colors TV, Zee TV, NDTV Imagine, Star Plus, Life OK and Sony Entertainment Television. Its selection of other serials includes Dil Ki Nazar Se Khoobsurat, Punar Vivah 1& 2, Kairi, Main Lakshmi Tere Aangan Ki, etc. They have ruled the world of television as skilled visualisers and have created sequences that always remain with the audience long following the episode is aired.
ShashiSumeet Productions is all willing to climb the ladder of success and explore the arena of cinema by launching films in Hindi and Marathi soon. The organization has kept a track of the changing trends in regional cinema and looks to serve something new to the audience yet again.
The production house also understands the significance of commercials and the potential of the commercials industry. Keeping this in mind, the company is ready to venture to the field of television commercials and is soon going to introduce them to the Indian audience. The project continues to be in its development stage - but the company, noted for its unique content, already seems like an important threat to other TV commercials production companies. It's possible to expect a brand new method of commercials in regards to ShashiSumeet Productions.
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